Part One: WHY SHOULD I BLOG
What’s the advantage of blogging for your business?
We all hear about how you must blog – ‘content generation’ is a huge buzzword, and there can be such a feeling of guilt if you haven’t started, aren’t keeping it up or haven’t established a regular schedule.
It can be helpful to go back to basics and think about WHY you should be blogging, and what you hope to get out of it. How do you want it to help your business? We all want to generate more revenue, how can blogging help that?
1. It’s a great way to have a conversation with your target market.
You get to talk to your customers and clients directly. You get to say what you want, share the opinions, tips and topics that best reflect your business and you get it in front of their eyes –…
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